Manikant Shaw | Digital Marketing Insights & Strategies

Search Engine Optimization (SEO) is a foundational strategy in digital marketing, enabling websites to rank higher in search engine results pages (SERPs). Among the many components of SEO, crawling plays a pivotal role. Crawling is the process search engine bots, or crawlers, undertake to discover, understand, and index content on the web. This article explores the nuances of SEO crawling, offering insights into how bots work, their impact on rankings, and best practices for optimizing a website’s crawlability. What Is SEO Crawling? SEO crawling refers to the systematic process by which search engines like Google, Bing, or Yahoo navigate the internet to collect data about web pages. Search engine bots, also known as spiders or crawlers, visit websites, following links to discover new and updated pages. The information gathered during this process is analyzed and stored in a search engine's index, forming the basis for ranking decisions. How Crawling Works? Discovery : Crawlers beg...

 Technical SEO forms the backbone of a successful digital marketing strategy. It ensures that your website is not only user-friendly but also easily discoverable by search engines. If you're new to SEO (Search Engine Optimization), understanding the technical aspects is crucial for optimizing your site’s performance, loading speed, mobile usability, and search engine visibility. This blueprint is designed to break down the concept of technical SEO in an accessible way, offering a beginner’s guide to the core components that will elevate your website’s search engine rankings. What is Technical SEO? Technical SEO refers to the practices and strategies that improve the infrastructure of your website, allowing search engines like Google, Bing, and Yahoo to crawl, index, and rank your content more effectively. Unlike content SEO, which focuses on optimizing the text, images, and media on your site, technical SEO is more about optimizing the technical aspects that make it easier for sear...